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John A. Horning’s mission to establish Wisconsin’s premier real estate company began in 1946 under the name Wauwatosa Realty. Conducting business within his home office, Horning sought to provide his clients with exemplary customer service that extended beyond a transaction. He looked to instill a familial relationship with each customer, imparting Midwestern values of hard-work and dedication.

With 75+ years of continuous growth and a steadfast commitment to helping Wisconsin families, the company currently comprises of 26 sales offices and 1,000 sales associates. The Shorewest family of companies includes: Wisconsin Mortgage Corporation, Heritage Title Services, Shorewest Real Estate Institute, Shorewest Insurance Associates and My-Dwelling. We are Wisconsin’s Largest Home Seller.

Despite exponential growth, the fact remains: we’re a family-owned business, and we act as such. Joe and John P. Horning, the President and Executive Vice President respectively, uphold the same values their grandfather championed from the outset. Our mission statement reflects this sentiment and is what drives our associates and team every day.


  • We are a team...
  • Proudly independent
  • Dedicated to serving the housing needs of Wisconsin
  • Committed to unsurpassed customer service
  • Pledged to sharing our talents for mutual growth and prosperity

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(414) 476-1231


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